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The rapid growth of China's auto tuning market is mainly due to the following reasons:
Increased policy support:
The government has gradually recognised the potential of the auto tuning market and has introduced a series of policies and regulations to promote its healthy development. For example, the Provisions on Motor Vehicle Registration provide a legal identity for modified vehicles and clarify the registration requirements for modified vehicles; the Guiding Opinions on Promoting the Healthy Development of the Automobile Modification Industry specifies the guiding principles, objectives and policy measures for the development of the automobile modification industry. The implementation of these policies has provided the auto tuning market with a clearer development direction and a more relaxed policy environment, which has boosted the development of the market.
Increased consumer demand:
Increased demand for personalisation: With the improvement of living standards and the change of consumer attitudes, consumers' demand for personalisation of automobiles is increasing. Young consumers have become the main force in the car modification market, focusing on personality expression, pursuing difference, and willing to pay for the uniqueness and performance of the vehicle, such as modifying the body colour, appearance kits, and interior decorations, in order to show their personality and taste.
Popularisation of automotive culture: The continuous popularisation and spread of automotive culture has led more people to understand and accept automotive tuning as a kind of automotive lifestyle and cultural expression. The organisation of car clubs, car shows, tuning events and other activities has also further stimulated consumers' interest in and demand for car tuning.
Growth in car ownership: The increasing car ownership in China provides a huge potential customer base for the car tuning market. With the prolonged use of automobiles, some car owners wish to enhance the performance and comfort of their vehicles or prolong their service life through modification, which also promotes the development of the automobile modification market.
Technological progress to promote:
Modification technology innovation: the application and promotion of new materials, new processes and intelligent manufacturing technologies provide more technical support and innovation opportunities for automotive modification. For example, the use of lightweight materials can reduce vehicle weight and improve fuel economy and performance; the development of electronic technology makes intelligent modification of vehicles possible, such as upgrading the car audio, navigation systems and so on.
The rise of factory tuning: Some automakers have begun to launch factory tuning services or high-performance versions of their models, which not only improves the professionalism and reliability of tuning, but also provides consumers with more choices. Original tuning is more guaranteed in terms of quality and safety, and is more likely to be recognised by consumers.
Perfect industry chain: With the development of the market, the car tuning industry chain is gradually perfect. From the production and sale of tuning accessories to the provision of tuning services, a more complete industrial chain structure has been formed. The emergence of many tuning brands, including well-known domestic and foreign brands and local innovative brands, provides consumers with diversified tuning products and services to meet the needs of different consumers.